This title sounds strange, but no, smartphones with WP8 will of course appear, however Microsoft, taught by experience, does not intend to produce them itself. Greg Sullivan provoked by rumours, made an official statement.

Rumours concerned the Redmond giant's intentions, which apart from preparing the system would also include another attempt to conquer the smartphone market. Apparently the rumours were so convincing - employees of Microsoft were supposed to be the source - that the Senior Marketing Manager of Microsoft had to deny them personally, even though the statement seems to leave the door open for such a possibility in the future.

Sullivan says that Microsoft has built a robust partner ecosystem, in which there were such manufacturers as HTC, Nokia, Samsung and Huawei, on the other hand, if it is possible to produce Surface tablet, why in the near future not begin to compete in the smartphone market? Financial risk is probably comparable.

Concept graphic of MS phones with WP8 photo: YrOnimuS przez deviantART

Microsoft has already scorched releasing in 2009 to sell outdated phones that have failed in the face of market realities, and besides, the competition is so strong that to be successful, the giant would have to prepare the undisputed hit.

Nomura analyst Rick Sherlund last week released a convincing note to clients in which he said Microsoft has a deal with a contract manufacturer to produce Windows Phone 8 phones. Microsoft may have studied the attitude of contractors, or even pre-analyzed (or still is analyzing) the opportunity to brand. A wise man changes his mind, a fool never will. If marketers recognize that such a move will pay off, previous statements will not have any meaning.

Source InformationWeek; viewed: 2091 times.

By:
Monika Krasicka-Kulińska

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