The second quarter of the year, and fiscal 2012 third quarter ended for the manufacturer from Cupertino with a profit below analysts' expectations. Ironically, the net profit of 8,8 billion dollars resulted in a decrease in auction prices of 5%.

Compared to last year, Apple's quarterly revenues increased from 28.6 billion dollars to nearly 35 billion. Profit reaching almost 9 billion seems to be an impressive achievement. Why, then, shares go down?

iOS 6 family
photo: Apple

First of all, the market specialists fwere giving considerably better forecasts, according to their predictions income was to exceed 37 billion. The second reason is probably the upcoming launch of the next iPhone. The launch, which is supported by leaks and rumours about the specification makes buyers less willing to look at the older model.

During the quarter Apple sold 26 million smartphones, and this represents 28% increase over the same quarter in 2011. It also sold 17 million iPads, which translates to an impressive 84% increase. Similarly, 4 million Macs - 2-percent increase and 6.8 million iPods - 10-percent drop.

Tim Cook, Apple's CEO is pleased with the record sales of iPads, he announces today's launch of the MacBook Mountain Lion and the launch of iOS 6 in the fall and the enigmatic "amazing new products" in the near future.

It can certainly be said that Apple has become a victim of its own success, but financial results despite the lack of Steve Jobs and his magical press conferences are still impressive. Nobody will remember small instability in shares price, if the iPhone in the autumn achieves the expected success.

Source Apple through BusinessWire; viewed: 933 times.

By:
Monika Krasicka-Kulińska

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