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A specialist is to explain whether there was a breach of ethics in Nokia’s commercial or not. How did it happen that there was no information that the video is recorded with a professional equipment and not the smartphone camera and indeed whether such information should be included in the advertising spot. In my humble opinion, anonymous and independent expert would have to be a magician. The first impression can be made only once. I believe that if the Lumia 920 turns out to be an attractive smartphone it will be sold regardless of this what has happened.
There is no reason not to criticize the ad falsely administered in their idyllic vision of reality and presenting the perfect products. It is worth remembering that the criticism of advertising is directed toward the producer, not the product, though also the product, in this case runs the risk of infamy. Statistically advertising is profitable; the majority of consumers can be fooled. Most of us agree to support commercial delusion, provided that the illusion won’t be brutally dispelled, that a whistleblower doesn’t appear. When someone demonstrates an obvious scam, we prefer to punish others for our gullibility.
I do not know if the Nokia’s gaffe says more about the mechanisms operating in case of large corporations, or the inconsistency of human nature. I do know that I will treat Lumia 920 without prejudice. Or at least I’ll try to.
Author's text based on Bloomberg; viewed: 3800 times.
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