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18.02.2013
Are leaks a new way of advertising?

Last weekend brought more leaks about the new Nokia and Samsung devices. Interestingly, in both cases, the manufacturers themselves are the source of information. I wonder if this work is someone's negligence, or a planned strategy...?

Galaxy Note 8?Galaxy Note 8?
photo: PocketNow
During the presentation of the Samsung Note 10 in the red casing, in the slide displayed in the background there appeared a mysterious device that was identified as the Galaxy Note 8.0. That tablet is about to enter the market, but its existence has not been officially confirmed. In the picture it shows us as the equipment with the S-Pen stylus and a surprisingly large (and very impressive) frame around the screen.



Mysterious NokiaMysterious Nokia
photo: YouTube
Nokia, in turn, inadvertently unveiled a new smartphone from Lumia series. The phone appears accidentally in the advertising of the Dutch carrier KPN Mobiel. Advertising is to present Lumia 920 offered in a subscription, but in the fourth second of the video we see a girl smiling, holding in his hand the phone with rounded corners. It is certainly not Lumia 920, nor is it any other model from Nokia available on the market. Check yourself:
KPN Mobiel advertising
video: KPN Mobiel via YouTube

I'm not sure if these are random, unplanned slips. Companies do not employ rather random people who could be so easygoing to reveal new products before the market release. There is no way to resist the impression that these are deliberate actions, to keep interest in the brand. I've been caught myself - after all, you’re just reading the text about Nokia and Samsung, though none of these companies have revealed their news. I will definitely write about them again when they are officially released and presented ... And I think this is what the marketing specialists anted to achieve – isn’t it?

Source: GSMchoice.com; viewed: 1556 times.


By:
Monika Krasicka-Kulińska

By:
Adam Łukowski



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