There are advertising agencies that specialize in selling dreams. This time, they offer a holographic display in a smartphone. The technology from Takee 1 resembles that used in the Amazon Fire.
When watching a movie advertising Takee 1 you can have an impression that imperceptibly, our civilization has done an incredible technological leap by moving so far flat perception of reality in the third dimension and in a pocket size.
| Takee 1 - holographic smartphone video: Meet Weluvny via YouTube |
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But no. Although the smartphone is equipped with - like the Amazon Fire - additional cameras tracking a face, but displaying a three-dimensional image outside the smartphone display is still impossible. Holograms are able to offer the illusion of 3D, but still on a flat surface, a nuclear explosion above the display, or the cutting of fruit with your finger over the display surface remains in the realm of science fiction.
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| Takee 1 - live presentation photo: Tech Sina |
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| Takee 1 photo: Takee |
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The problem is the same as it has been so far: the image must be displayed in a medium which density differs from the ambient air. This may be steam or hot air (as in the case of mirage) - such devices already exist and are owned by eg advertising agencies. Such a technical solution for the smartphone is now theoretically possible, but - I believe - commercially completely unfounded.
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| Takee 1 photo: Takee |
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If you want to experience the illusion of 3D on the screen without any additional equipment, get interested in the subject of active wallpapers based on the parallax - just look into Google Play or Apple store and type in the search parallax. Obtain whichever and watch. It works without additional cameras.
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| Takee 1 - a commercial vision or already bending reality? photo: Takee |
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The most irritates me the ethical dimension of the advertising video. If I did not have the basic technical knowledge today, certainly I would be fooled by flashy animated images. In this type of campaigns a client can usually be fooled only once – it often involves a simultaneous destruction of the market for certain technologies. Amazon was more honest and much more reasonable in advertising its smartphone. In this advertisement I can't see neither reason, nor honesty.
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| Takee 1 - a commercial vision or already bending reality? photo: Takee |
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Oh, I almost forgot: Takee 1 technical specification looks pretty good on the electronic paper: a 5.5-inch display, 1080p resolution, a 13-megapixel camera with Sony Exmor IMX135, 2500 mAh battery, 32 GB of internal memory, 2 GB of RAM and 2-gigahertz 8-core CPU MediaTek. There is to appear black and white version, also with elements of 18-karat gold. The problem is that still knowing these details, I feel as if someone wanted to mislead me as to the real nature of the projected image. Do I react hysterically?
Source Takee
