Honor6: new smartphone, new brand...?

The task of the new phone is solving common problems of users of new technologies who want to be always online and actively using applications. Honor6 allows for 14 times faster data transmission than in standard 3G networks, offering long battery life, a large 5-inch screen and a 13-megapixel camera. An octa-core processor and 3 GB of RAM provide high performance. With SmartPower 2.0 technology, the battery of 3100 mAh capacity with heavy use of the device is able to withstand more than a day without charging. The patented SmartPower 2.0 enables additional energy savings of 30%, which means that in normal use Honor6 withstands more than two days without charging. Finally, using the phone in power saving mode, we gain an additional 24 hours in standby mode. The 5-inch Full HD display with a density of 445 pixels per inch was reinforced with Corning Gorilla Glass 3. An additional advantage is the finish which prevents from leaving fingerprints.

Honor6 is equipped with the main camera with a resolution of 13 megapixels and a front camera with a resolution of 5 megapixels. The front camera has a function of taking panoramic selfies and is equipped with a wide-angle, 88-degree lens. In addition, the "focus all" option allows you to focus on any point in the image, after the shooting. The phone allows for a quick photo without unlocking the screen. In the bright rooms the main camera shutter needs just 0.6 seconds to capture the image. When the phone is locked, just double-press the volume button to take a picture right away.

Finally it is worth mentioning the brand itself. In fact – it belongs to the Huawei concern, but in Europe it occurs on its own - that is different than eg. in Asia, where "Honor" is rather in a role of a name of the product line. In Europe it was decided to separate the two brands - probably for reasons of image. Honor has here a separate representation, theoretically associated with Huawei. It operates independently, even as a separate company - though of course technologies mainly come from the mother company.

Here, as a new brand represents to the media: Honor debuts using a completely new business model tailored to the needs of customers. Honor is shaped by the clients for which it was designed, without expensive TV ads to inform you about the release, but with a completely new business model "consumer to business". The brand appears for the first time on the market in response to the needs of customers for which it was designed. Everything in it is based on responding to and fulfilling customer needs - from sales channels after continuous dialogue with them, after they joined a brand community.