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Is this the end of compact Zenfone?!

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Asus Zenfone 10
Asus Zenfone 10 photo: Adam Łukowski / GSMchoice.com

Flagship smartphones with small dimensions are a rarity... and soon they may become even rarer. Information from industry sources suggests that Asus ZenFone 10 will be the last device of this brand.

ASUS is not a smartphone giant, but it has carved out a very successful niche in the mobile market - in addition to compact ZenFone is also known for record-breaking gaming performance ROG Phone. In the end, however, smartphones are not the main priority of Asus, and the new reports are probably the best proof of this.

According to the Chinese site TechNews, ASUS is undergoing major restructuring, closing some of its branches. One of them will be the division responsible for the Zenfone series, and its other employees will be transferred to other departments, including the team responsible for ROG Phone. ASUS apparently has no ZenFone 10 successor plans...

Will we see any more compact high-end smartphones? We certainly won't see many of them, although from time to time there are rumors of planned models, such as compact Pixel or Sony Xperia Compact. And for now, you can consider buying this year's Zenfone...


Asus ZenFone 10 - video review
video: GSMchoice.com via YouTube

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By: Maciej Gorczycki
Translated by: Monika Krasicka-Kulińska
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