YotaPhone press conference

The Russians decided to produce their smartphone not only because of their own dreams, but also because of the desire to make useful the "always black" screen. After the launch of YotaPhone, smartphones will no longer be the same. - So at least says Vladimir Martynov, YotaPhone CEO, at the press conference.

YotaPhone - Vlad Martynov photo: GSMchoice.com/YotaPhone

We already wrote about the Russian innovation several times. This is a smartphone with two displays, with LCD + e-ink kit. The first one works like in a normal smartphone, while the second allows, among others, for a work in standby mode, the automatic transmission of notifications, reading, continuous display of personalized screen with the time, date, different statuses, a photo of a loved one.

Information can be easily moved from the main display on e-ink. In simple terms, you can also compose your own e-ink screen. The campaign on the capabilities of the device is based on three pillars:

Reading and Learning This slogan means 50 hours a comfortable reading your content - books, newspapers and flight mode is up to 85 hours. As a normal smartphone, YotaPhone should withstand as much as other premium Android smartphones. It turns out that reading on the smartphone can be social. You can send content, quotes to social networking services, sharing them with friends. In turn, TeachMe application - allows you to quickly learn the language using flashcards.

Emotions and personalisation. The manufacturer provides users with an application enriching cold text with pictures. Each text message can be accompanied with these graphics. It is possible to preserve a message from a loved one on e-ink screen, to continuously display of something, what makes the smartphone more personal, to transmit emotions and to facilitate sharing of emotions.

Always Useful. 3 years ago we had an idea - we realize it today - says the president of the company. Along the way, there were plenty of technical problems - with the number of antennas, overheating, etc. Engineers have made every effort to make the smartphone work adjusting it to the needs of the user, in order to be sustainable. That is why cooperation has been made between YotaPhone, Qualcomm and Corning - the company responsible for glass protecting displays of smartphones.

YotaPhone - Engineering Innovations photo: GSMchoice.com/YotaPhone

The release of YotaPhone is the result of revolutionary ideas and help of the community - analysts, enthusiasts concentrated around Android developers. When asked about the marketing strategy, Vladimir Martynov said: the device is so innovative that it can actually sell itself, but the prototypes were shown also in Las Vegas and Barcelona, we propagated the idea, presented the capabilities of the device, we showed innovative solutions. - I can only confirm the immense popularity of the smartphone. In Barcelona we waited one day for the opportunity to talk about the smartphone and to touch the device.

At the beginning YotaPhone will be sold only in Russia. By the end of the year also in Germany, Spain, Austria and France. Next year, sales will cover 20 countries. It will be distributed by Ingram Micro. When it comes to prices, there were given two. In Russia YotaPhone will cost 19,990 rubles. In Europe - 499 euro. There won't be a cheaper version of the smartphone, such as the version without LTE.

YotaPhone - Market photo: GSMchoice.com/YotaPhone

I like the pride in the words of YotaPhone CEO: The product speaks for itself - we will be selling the Russian phone, under the Russian brand. I do not think it could hurt sales. During all interviews granted this year, only once there was asked the question whether we are not afraid to sell our innovation on a market where the only Russian hi-tech company known globally is Kaspersky. – They are probably not afraid.

YotaPhone has no followers. They are - if I'm not mistaken – the first. The first to present a unique solution based on the idea of the second display, which is constantly being used does not exhaust the battery. Despite some doubts, believing in moderate success on the market I keep my fingers crossed for them.